This is one of marketing principles that doesn't seem to be taught successfully. Too many times, "marketing gurus" will promote a type of marketing that has worked for them to exclusion of all other types of marketing.

Now type of marketing they promote may very well have worked well for them, but it is folly to believe that one marketing method and one marketing method only will work for every product or service everywhere. This just is not reality as marketing methods can be as unique as products and services that are marketed.

Innovation, creativity and flexibility are needed in any type of marketing efforts. Trying several types of marketing is usually best method of eliminating marketing methods that fail, and determining which marketing methods are successful.

Online business or any type of business for that matter demands perseverance and determination. Perseverance and determination are also promoted heavily by marketing gurus. However, perseverance and determination does NOT mean sticking with a marketing method that is incorrect for product or service or NOT producing any results. It does not mean continuing self-defeating marketing methods over and over at a loss each and every month.

To prove a point about misconceptions sometimes promoted by marketing gurus and misconceptions others may have about perseverance in general, I've used two actual case studies below:

A. Case Study #1 is a young male who started an online business many years ago promoting marketing resources and marketing strategies. He had many fine offerings that were of great value, as he spent much time and energy researching and developing resources. He read many manuals from marketing gurus, who stressed a lot on list building and e- mail marketing.

The most common misconception about Internet marketing is that you have to pay an exorbitant amount of money just to get traffic to your website and a steady stream of customers buying your products. This isn’t true. Pay-per-click search engines have their merits and e-commerce marketing companies can sometimes be effective, but they can also be very expensive, often driving you too far into debt to recover before you see anyprofits. This is precisely why less than 3% of people who begin Internet businesses actually ever see a return on their investment. In this article, I will explain why this isn’t necessary--and how you can skip this learning phase and begin using inexpensive and free tools to begin putting money in your pocket immediately.

While there are many free and inexpensive methods to effectively market your business and put money into your pocket, I am going to focus on absolute best, fastest, most profitable, and most recommended method among “gurus” and Internet millionaires: creating your own ezine.

You can begin today by signing up with an autoresponding email address, where you can send opt-in subscribers to be added to your mailing list. I would suggest using http://www.getresponse.com because it can handle biggest loads. You can open an account for free, but I would suggest eventually upgrading to a PRO membership. This autoresponder is by far most effective Internet marketing tool and after you see how it works, you will want to reap its full potential.