Why Re-Design?My site is working fine. The links work. Content is added regularly. We have new features. Why does my company need a re-design?
Those are all great things. Sites should be updated regularly, have new features added, and by far have working links. However, as
site grows it soon outgrows its foundation. Leading to an unorganized use of content, poor usability, and eventually chaos. A re-design is a perfect opportunity to take an inventory and put things back on track. It will also allow for a better user experience.
New Foundation With any re-design it is a great time to do a little rethinking. Looking at current site a question needs to be asked. What is it that people want when coming to my site? By understanding what it is people are looking for from your site you will be able to better position that information within architecture of entire site.
Judging by Cover The old adage "Never judge a book by its cover" doesn't apply to your website. Users to your site make quick and often harsh judgment calls within seconds of viewing your homepage. By making outstanding first impression with a crisp, clean, professional look user gets a sense of trust from company behind site.
Follow Leader Your site could have exact information a specific user is looking for. However, if it takes too long for them to locate it chances are they will go somewhere else to find information. By making your site as user friendly as possible you will be able to guide user to specific areas of content. Bringing content that is hidden under multiple clicks to forefront makes it easy for a user to locate. As well as, leads user to other areas of your site that they might not have known about.
