By time you are done reading this article, you will understand why.

1. "It's Product !" No amount of marketing "how to" is going to make up for not having a killer product.

People are sick of being told how to do it. They want something that will "do it" for them.

Software does just that ... It *does* things for people.

Stop trying to sell "how to" and start selling instant solutions. That's where real money is.

2. Downloadable Viral Marketing Tools

OK, so you don't want to sell software. Fair enough.

You're crazy if you don't use software as a viral marketing tool.

Many of largest lists on Internet were built using free software downloads as an enticement for subscribing.

You can easily add viral twists to these tools and before you know it hundreds or even thousands of sites could be offering your free software - becoming virtual newsletter subscriber magnets.

What if you created just one new tool like that a week?

How big would your list be inside of 6 months?

3. Create Value-Added Customer Helper Apps

What if you were to create applications that simply added value to your existing products and services?

Pitfalls of E-business solutions installation process

A large distribution company has decided to use a new online supply chain management solution. The people – those who were supposed to use system – were quite skeptic about ability of system, as they did not have enough knowledge and had very little or no training in using a similar system. As a result, it took over a year for company to bring solution to its full operation. Productivity suffered severely. The final implementation cost came out to be several times more than initial budget. A large number of companies are reporting to face similar difficulties with implementation of their e-business solutions.

The problems that occur while a company tries to implement e-business solutions, most likely, include:

Senior managers do not spend enough time and efforts to learn and understand solutions. As a result, they have no idea how their workers will adapt to this new solution; and fail to set forth quantifiable objectives for them in terms of efficiency and productivity. The end users do not receive required training. As a result, treat new solution as an added burden rather than a tool to increase efficiency and productivity. In many cases, IT infrastructure is not up-to-date enough and lacks power to support new solution. Due to inadequate understanding by management of e-business solutions that they plan to adopt, often, time and money allocated to project are far less than required. Often advanced Internet based e-business solutions require to be integrated with portion of old systems that company is presently using, which in turn, sometimes generates software and system incompatibility. How to avoid pitfalls

E-business solutions are sophisticated systems that encompass significant areas of company and its relationship with customers. That’s why implementation of these projects should be carried out according to detailed plans.

Preparation