The toll free number 1-800-Get-Rich belongs to
Resorts Casino Hotel in Atlantic City. Perfect vanity number for a casino, right? Well apparently not. Their website shows
actual numbers, 1-800-438-7424 for
marketing department of Resorts Atlantic City. Those NUMBERS are nowhere near as memorable as is
mnemonic device of letters representing those numbers on
telephone keypad. It makes you wonder, did
casino have bad luck (no pun intended) or receive bad publicity for their 800-Get-Rich phone number?Doing a Google search for 1-800-GET-RICH returns several spoof articles using
toll free number to make light of get rich quick schemes. Seems as well suited to a casino as to satire, since gambling represents
ultimate get rich quick scheme.
But on
web there's a another element to toll free numbers you must consider. 800 numbers are used as domain names which seem to stick in our memory as a web address just as well as a phone number. Resorts Atlantic City Hotel Casino should buy
domain name www.1800getrich.com and assign that marketing department toll free 800 vanity number to
Casino.
The domain name is for sale as of this writing if you visit that web address. You can be certain that
current domain owner knows that
toll free vanity telephone number is owned by Resorts International Hotels www.resortsac.com which matches
domain www.1800getrich.com. It has to be enticing to think a large corporation may want his domain.
The casino owns
toll free number but isn't using
mnemonic for it. Makes you wonder about
history of
domain name, since WHOIS records show it was reserved only this past May of 2004, AND
history of
vanity number since it is going unused, at least on
web site. Hmmmm...
There are vanity phone number resellers online that actually specialize in providing 800 numbers with matching domain name for those seeking
consistent branding for their business. Clearly this is simply a marketing ploy by savvy 800 number vendors, as those domains may be full of hyphens and may cost more than they should due to
perception of value-added.