Marketing: Would you pay for lousy service?

Would you pay for lousy service?

Written by Linda Landry

Would you pay for lousy service? By Linda Landry (c)

If you sat down in your Barber or Hairdresser's chair after you agreed on repparttar price of your new 'do', would you be upset if midway thru repparttar 121084 cut your hairdresser informed you repparttar 121085 price just went up? I know I would be highly upset! Because I was halfway thru repparttar 121086 cut I would have no choice but to accept repparttar 121087 pay hike or leave with half a 'do'! Now, how upset would you be if your Barber or Hairdresser told you, after completing only 95% of repparttar 121088 cut, that he/she was finished? I know I would be highly upset. Would you pay for this service (or should I say lack thereof)? I know I would not. I can say this honestly because it just happened to me! Fortunately, it was not a haircut! I hired movers to move my large furniture. My suggestion of an onsite estimate was declined and his rates were quoted over repparttar 121089 telephone. Several weeks later, I was quoted a higher rate for an additional crewmember which would expedite repparttar 121090 move, he said. During repparttar 121091 process, he asked me midway if he could finish repparttar 121092 job repparttar 121093 following day. I declined this request due to my personal time constraints and then repparttar 121094 problems began. He and his crew became very disrespectful and began taking smoke breaks and refusing to 'fit' certain items on repparttar 121095 24' truck. Upon arrival at repparttar 121096 new address, I learned my console television, lawnmower, computer table/monitor, outdoor swing frame and several large boxes were left behind. Need I tell you that I did not feel like paying for less than I expected or being treated with disrespect? I did pay him a reduced amount which he found unacceptable and took me to small claims court. I felt confident my 'customer' viewpoint would be understood. I was wrong, he was awarded a $138.00 judgment AGAINST me! Why am I telling you this? Well, we net 'marketeers' all have customers; downlines or subscribers. We are all providing a service, product or customer

4 Sure Ways to Keep Your Customers Coming Back

Written by Jean Lam

You may already know how important it is to drive qualified prospects to your web site. What's even more important, though, is finding ways to keep them there once they've arrived.

After all, what's repparttar use of spending all that time and money on securing top rankings on search engines, setting up a network of affiliates, and building a 100-page site if nobody stays once they arrive? That's repparttar 121083 hard way to learn repparttar 121084 value of "sticky" content.

The easy way is to keep reading. The information I'm about to share with you will show you how to use content to turn visitors into shoppers and shoppers into repeat buyers!

I've boiled it down to 4 sure ways to keep your customers coming back for more. Put these tips into practice, and watch your sales start climbing almost immediately.

1) Take charge of your content

It's important to spend a few minutes thinking about how often you really need to update your content. If your site sells reports on e-commerce issues, your visitors may expect new content about repparttar 121085 e-commerce market on a fairly regular basis.

If your site isn't going to need content changes on a regular basis, think about writing repparttar 121086 content yourself. Nobody knows your product as well as you do, so who better to write about it? Of course, you'll want repparttar 121087 content to have a strong focus on repparttar 121088 features and benefits of your product or service, so here are a few ideas for articles you could post on your site:

Three ways your product can save your customers time. Three ways your product has saved your customers money. Interesting or unique applications for your product.

Ok, ok. I can already hear some of you saying "I'm an entrepreneur -- I'm not a writer!" My answer: Why don't you give it a try? You'll probably surprise yourself. Even if your writing isn't as clear and flowing as something crafted by a professional copywriter, your enthusiasm for your product will go a really long way.

There are a couple of situations where I would recommend hiring repparttar 121089 services of a professional writer. If you simply aren't comfortable writing your own content, then this is definitely repparttar 121090 way to go.

You will also probably want to look into repparttar 121091 services of a professional if your site is going to require frequent content updates. Writing can be very time-consuming, and as a business owner, you'll need to decide on repparttar 121092 most profitable way to spend your time.

Here are a few of repparttar 121093 better resources I've found for tracking down copywriters:

http://www.elance.com http://www.marketingtool.com

2) Check "All" of Your Content

Remember, when we talk about content, we're not just talking about repparttar 121094 text on your site. We're talking about every single word, image, link, logo, and e-mail address.

One of repparttar 121095 most important things you can do to keep your site current (and drive sales) is to rotate your features and specials. Is your best-selling product featured prominently on your site? If not, visitors won't find what they came for and that's costing you profits!

Always keep your catalog up-to-date. Nothing will drive customers away faster than receiving an e-mail from your company saying that repparttar 121096 product they ordered yesterday is no longer available. It never ceases to amaze me how often I come across sites with outdated, unavailable products still posted online.

Check all of your links. Every last one of them. Even that one at repparttar 121097 very bottom that links to your privacy policy. If repparttar 121098 link through to your "Satisfied Customers" page isn't working, how comfortable is a customer going to be entering their credit card number?

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