Review your site. Does it talk to people or at them? Does it make them feel warm and welcome or does it make them feel like they are little people who should be humbled to be at your site?

Again, do friend test. Have them read it and tell you what they think.

If your words aren’t speaking to your visitor, change them.

Tip Number 2 – Be yourself.

Write like you are talking to someone sitting directly in front of you. Be yourself and let your words flow. Don’t correct or edit yourself at first. Let your words out write with feeling. You can clean it up later.

What is your style?

Open up your text editor, sit down, and start writing about something that you are interested in. The screen is your best buddy and you are talking to them about whatever it is you feel like writing about.

Be yourself and all will be good.

Tip #3 – Get to point.

People are in a hurry these days and you only have a few moments to grab their attention and to hold it.

…get to point right away. Going back to earlier examples above second example gets to point quickly by stating what visitor is seeking right up front.

“You will find everything you need about...”

---Quick side note-----

One of my favorite books about writing effectively, Make Your Content PREsell by Dr. Ken Evoy goes into great detail about getting to point and even shows you real life examples of sites that are doing this correctly.

You might want to check out Make Your Content PREsell by visiting: http://mycps.pureprofitsmarketing.net

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Where was I? Oh yeah…

When visitors arrive at your site they instantly know what’s in it for them. Failing to do give them what they want and quickly will cause people to leave your site as fast as they arrived.

Poof! Like magic they are gone.

If you take time to learn how to write more effectively you are sure to find more success is lurking around corner waiting on you.

Remember, Internet is text based. Words rule this world. Learn how to use them effectively and communicate your unique appeal through them and nothing is out of your reach.

Here’s to Happy Writing!

Barbara:

• We are developing industry’s first One-Call-Solution. Soon, regardless of what type of service you need, (medical or non-medical) you’ll have access to it through us.
• Businesses that receive clients from Senior Approved Services do not pay referral fees, however these business cannot receive clients until they’ve been surveyed. We accept and Certify those with a 90% or higher ‘senior satisfaction rating’.
• We remain as a link between senior receiving care and business providing care, yet seniors access our full service at no charge.
• We take heat off healthcare professionals tasked with making recommendations to their clients.
• We offer a free work/life benefit program for employers to pass on to their employees.
• We’ve created a method to help non-profit organizations generate additional funds.

Question: You certainly provide a broad service. Where does your revenue come from?

Barbara: We have one source of revenue. A business that wants to be Certified as a Senior Approved Service agrees to go through a survey process, which by way, is compliant with HIPAA. We charge a nominal fee per survey, making this process affordable for all sizes of businesses.

Question: I know that you provide your service throughout United States, what are your plans for other parts of country?

Barbara: We have a waiting list right now, of both businesses serving elderly and seniors that have contacted Senior Approved Services from Canada and from Japan. We’re a few years away to be able to handle an expansion of that magnitude. We’ve barely tapped into United States market.

Question: How should a business that serves senior and baby boomer population contact you?

Barbara: We are located in Cleveland Ohio, Eastern Time. Our toll free number is 877-620-6448 and our office hours are Monday – Saturday from 8:00 am – 6:00pm. Businesses, healthcare professionals, non-profit organizations and employers will also find in-depth information at Quality Elder Care Seniors, family members and caregivers will enjoy our free web community at Seniors Approve Free Web Community