What is *one* thing that makes you different from your competitors?

What do you have that no one else on web has?

You have your own personality and flare.

No one else has your unique flare or style. Learning how to use this to your advantage can mean difference between a 3 figure income or a 6 figure income.

Let me explain…

You communicate on web through text. Every visitor who comes to your web site reads *your words* and they decide whether or not they want to do business with you based on how your words make them feel.

If your words come across as arrogant or uncaring you can pretty much guarantee people will leave your site.

Do your words serve your personality? Or do your words misrepresent you.

Here’s a way to find out if your web site content shows your personality or not. Have some friends or your spouse read it. Find someone who will tell you cold hard truth, even if it hurts.

How you come across through your words has a dramatic impact on your business. Overlooking this fact will do more damage than taking a few minutes a day to learn how to use words to your advantage.

Here are three tips you can use that will help you better communicate with your audience and inject your personality into all of your writing.

Let’s go over them shall we…

Tip Number 1 – Talk TO people and not AT them.

Write like you are talking to your best friend and telling her about your business, product or whatever you are writing about. If it’s a story write as if you are telling it to someone you know.

I’m sure you have visited a web site and writing went something like this:

“Here at XYZ Company we specialize in XYZ. Our company has been around since 1994 and we are best at what we do.”

Blah, blah, and BLAH!

Why not try this instead:

“Welcome to XYZ. You will find everything you are looking for about (insert your specific topic here). If you have any problems or questions while you are here please do not hesitate to email us and tell us how we can help you.”

Chances are when it comes time to use an elder care business; it will be adult child of senior tasked with responsibility of making decisions. Where will this adult child find appropriate service for her or his loved one and on what basis will this person decide between one service over another?

Case managers, discharge planners, social workers, physicians and other health care professionals are in same boat – which company can be trusted to provide excellent care for his or her clients?

When you yourself are faced with contracting a home care company to provide one-on-one care for your mom or dad do you really want to guess? Or, suppose mom and dad must move into an assisted living facility. Do you want to go through anguish of moving them into a facility only to learn thirty to sixty days later that your folks hate it there and demand to be moved? Let’s say you want a handyman, a maid, an elder law attorney. Where do you turn to find a company that can prove a history of excellent service and care?

Barbara states that she wanted to develop a service advocating for right of all seniors to receive excellent care, and to most importantly remain safe in receiving of that care. Nice idea, but how can you do such a thing?

“We decided to ask seniors (and their family members) that have used or are currently using a service how they felt about service they receive. Who better to attest to quality of a service than senior receiving care …” states Ms. Mascio.

Question: Yes, but couldn’t consumer simply ask a healthcare professional for a recommendation? Or go to yellow pages, pick up a print directory of services or use Internet to search choices?

Barbara: Of course, that’s way it’s always been done. But does it make sense? How do you tell which of multiple choices available to you is going to serve your loved one with up most concern? Any business can pay for an ad or market effectively enough to be listed on a discharge planner’s list.